Thursday, March 13, 2014

Cassandra changes name



In almost five years on the Web, "Cassandra's legacy" had a reasonable success, reaching an average of some 30,000 page views per month and a total of about 850,000 page views. But, as you see from the figure, in the past year or so, the number of contacts has been declining. Cassandra has peaked.

Many things have been changing in the world and it is time to take notice. We are seeing is a "leopard spot" pattern of peaking. Some countries are still growing, others have peaked and are declining. It depends on the availability of natural resources, on the structure of the economy, and other parameters. Countries which are importing most of their mineral commodities - such as Italy - are the most affected; others are doing better, so far. In any case, nothing ever remains the same. This blog, too, must change.

I have already changed the name of Cassandra's Italian sister - the blog named, today, "Effetto Risorse" (resource effect). I was sorry to discard the beloved Cassandra name but, with the new title, the Italian blog experienced a real boom in attention. Apparently, "Cassandra" has a negative ring to it. It is not Cassandra's fault, of course; after all, she had been always right in her predictions. But we need to take into account how most people feel, so a new name is in order also for the English version.

Accordingly, I renamed the blog from the title of my new book which will be available next month "Extracted". The name says it all, I think: we have extracted our way to prosperity but now we are entering an age of diminishing returns from extraction. We will have to learn how to live with less. This blog will explore this transition.

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Note added after the publication of this note. I received a few comments from people who think that the name "Extracted" doesn't really sound right. Which may well be the case: not being a native English speaker, I have troubles in getting the exact "feeling" of this or that word in English. So, the title of the blog can be changed (although not any more that of the book!). If you have ideas or suggestions, please let me know in the comments or write to me at ugo.bardi@unifi.it





Who

Ugo Bardi is a member of the Club of Rome, faculty member of the University of Florence, and the author of "Extracted" (Chelsea Green 2014), "The Seneca Effect" (Springer 2017), and Before the Collapse (Springer 2019)